Leaving India: The Peugeot Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR023 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes--- |
| Case Length |
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9 Pages |
| Period |
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1994 -1997 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Peugeot Premier Automobiles Ltd |
| Industry |
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Automobile & Automotive |
| Countries |
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India |
Abstract:
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The case explores the reasons for the poor performance in, and the eventual exit of the French automobile company Peugeot from India.
It discusses various problems faced by Peugeot and Premier Automobiles Ltd. (PAL), their joint venture partners, in their formative years.
It played a major role in the joint venture company's failure and its eventual closure.
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Issues:
» Peugeot's Exit from Indian operations, Peugeot - P A L joint venture, Indian Passenger Car market
Contents:
Keywords:
Poor performance, French automobile, Peugeot, India, Peugeot ,Premier Automobiles Ltd., PAL, joint venture partners, formative years
Leaving India: The Peugeot Story
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